MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1522076
the entire audience. It represents a modest entertainment demand/interest shift, and that change is underway. According to a recent study by the University of Alberta, there is a definite need for an industry-wide GEP (gender equality policy); but don’t worry, depending on where you live/work, the balance of 50 percent of key creative positions is coming … the Americas will take about 200 years, UK will do it in 60 and Germany will achieve the goal in 15 years. In other words, a more tangible move is coming as more women take key creative positions … S-L-O-W-L-Y. Women are taking slow – very slow - control of key positions in the film/show industry (project underwriters, directors, producers, writers) and they are impacting the genre of content that is created, developed, distributed. The content industry’s changes, recognizes – and are taking advantage of – the growing female influence to meet the broader population’s entertainment beyond simply violent, destructive material. Don’t get us wrong. We’re pretty sure men can create a satisfying “female” genre film (musical, comedy, rom-com, animation and that women can deliver a great “male” genre project (sci-fi, action, crime, action). But it’s important that projects meet the emotional goal of the film/show, and that they meet the audience’s expectations – joy/sadness or fear/anger. The most popular films/shows today have as their foundation positive messages and positive role models.