MacDirectory Magazine

Tithi Luadthong

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1522076

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Open Book - Success, Safety of IoT Relies on People, Not Companies By Andy Marken You’re thoughtful, cautious and savvy when it comes to picking a mate, choosing a new job/career and picking the restaurant where you’re going to have dinner this evening. Then someone offers you free email and 10TB of storage or a discount on your car insurance, or a reasonably priced band that will help you lose weight/regain your health or a thermostat that will slash your heating bill and you say “That’s cool, I’m in.” Welcome to the wide, wonderful world of IoT (Internet of Things). It’s huge and getting huger! According to IDC, there are about 14.5B devices/things connected to the Internet and each other. By 2025 there will be 27B--roughly eight for every person on the planet. By then, every product manager worth his/her salt won’t even think about introducing something unless it has a sensor in it so it will be part of the nearly $487 billion market. Whether it’s a toothbrush, bottle of bourbon, washer/dryer, mobile device, workout gear, cereal box, bed, walker, skateboard, personal pleasure device, light bulbs, dolls/toys, traffic signals, whatever; if it doesn’t have a sensor and isn’t collecting useful information for you, it isn’t worth having. Manufacturers and service providers agree, hawking IoT with stellar examples: - Assisted living for the aged and infirm - Energy conservation, convenience at home

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