MacDirectory Magazine

Apple’s ‘crush’ Advert Annoys People Across the Generations - That’s Why It Misfired Kim Watts - Senior Lecturer in Marketing (Strategic Marketing and Business-to-Business Marketing), University of Bath Special thanks to The Conversation for republishing permission. After the dust settled, Apple accepted the ad didn’t land as it hoped. Image by Apple

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• Contents - What's Inside?
• Clip Studio Paint
• Contributors
• About MD
• FMC Training
• Apple News - Apple’s Worldwide Developers Conference to Kick Off June 10 With Keynote Address
• Apple News - The Redesigned Ipad Air and New Ipad Pro Are Available Now
• Apple News - Apple Announces New Accessibility Features, Including Eye Tracking, Music Haptics, and Vocal Shortcuts
• Apple News - Apple Watch is the Perfect Golfing Companion
• Apple News - App Store Stopped Over $7 Billion in Potentially Fraudulent Transactions in Four Years
• Wilson
• Apple Talk - The iPhone 16 Pro Max May Get a Near-Borderless ‘Sci-Fi Form Factor’
• Apple Talk - Don’t Expect a New Apple TV at WWDC
• Apple Talk - iMessage Could Get New Effects and Even Rich Text in iOS 18
• Apple Talk - 7 Ways the iPhone 16 Pro Max Could Get Even More ‘Max’ This Year
• Apple Talk - Siri’s Getting New AI Smarts in iOS 18 — But Not All at Once
• Audemars Piguet
• Apple How-To - Want to Hide iPhone Apps from Prying Eyes? Here’s How
• Apple How-To - Everything You Need to Know About Apple’s Universal Control
• Apple How-To - How to Perform a Reverse Image Search on Your iPhone
• Apple How=To - Apple Quietly Promotes this Hidden iPhone 15 Feature
• Apple How-To - How to Use Your iPad as a Second Screen for Your Mac
• Apple How-To - Type Faster by Customizing Your Text Replacement Settings
• SecureMac - MacScan
• iHealth - Well-being Apps
• Markzware
• iKids - Top Apps - Teacher & Parent Approved
• LifeProof
• Infographic - Open Book - Success, Safety of IoT Relies on People, Not Companies
• Infographic - Kindness - The Power of Making Great Projects Shouldn’t be Wasted
• Infographic - Teens - Gen Zers Are Well-Connected, Well-Grounded
• Loupedeck Live
• Infographic - Apple Still Dominates Ailing Tablet Market
• Infographic - Can Apple Revitalize Its Stagnant iPad Business?
• Infographic - Apple Sales Slump, But Not as Badly as Expected
• Infographic - Which PC Brands Are Popular in the U.S.?
• Infographic - Google's Smartphone Loyalty Problem
• Corona
• Analysis - Apple’s ‘crush’ Advert Annoys People Across the Generations - That’s Why It Misfired
• Analysis - A New Wave of Wearable Devices Will Collect a Mountain on Information on Us - We Need to Get Wise About the Privacy Implications
• Analysis - How to Spot Fake Online Reviews (With a Little Help From Ai)
• Analysis - Apple’s 2022 Decision to Exclude Holocaust Sites From Its Memories Feature Raised Red Flags About Memory Management
• Analysis -Ai is Cracking a Hard Problem - Giving Computers a Sense of Smell
• Patron
• Review - Blackmagic Design Lets Loose a Flood of Products at NAB
• Review - Vobot Mini Dock - a Very Cool 7-in-1 Desk Hub App Clock!
• Review - Shiftcam Snapgrip Lite Kit - Give Your Iphone a Dslr Style Grip
• Review - Mophie Snap+ Magsafe Vent Mount Car Charger
• Review - Aer Cable Kit 3 - Offers a Brilliant, Rugged Compact Design for Organizing Your Tech Accessories
• Review - Autonomous Ergochair Curve - A Comfortable Seat With Questionable Design
• Review - HP Sprocket 3×4 Portable Instant Photo Printer
• Future Media Concepts
• Games - Five New Games, Including Ubisoft’s Rabbids: Legends of the Multiverse, Arrive on Apple Arcade
• Breitling Watches
• Feature - Adobe Announces AI Enhancements & an .io Overhaul
• G-Shock GPS
• G-Shock MT-G
• Feature - The Fusion of Vision and Stock - Remarkable Artworks Created Using Free Images from Top Stock Agencies
• Shutterstock
• Feature - The Power of Typography - Enhancing Logos and Website Layouts with Thoughtful Font Choices
• FontLab 8
• Security - Too Much Recall
• Security - Should We Maybe Talk About Deep Fakes and A.I.?
• SecureMac - MacScan 3
• Security - Cybersecurity Researchers Spotlight a New Ransomware Threat - Be Careful Where You Upload Files
• Jack Daniel's Whiskey
• Copa Airlines
• Gift Guide - Macdirectory's Buyer's Guide: Dads and Grads Edition