MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1522076
Teens - Gen Zers Are Well-Connected, Well-Grounded By Andy Marken Every generation has been the one that was going to take the world straight to hell. Gen Z may be the generation that turns the corner. Today’s teens aren’t your prime customer market – yet, but they are the next in line to take over business, the world. They’re the first generation born with the Internet, the Web, apps and smartphones. They are almost constantly connected and are perfectly comfortable tapping into any news, information, entertainment anywhere in the world. Obviously, they’re screwed up. Except they’re not! And it’s important that we know, understand them because – and let’s be crass about it – they are the big customers of tomorrow and according to world census figures, they’re a big market: • Silent Generation (69+) – 10.5 percent of the population • Baby Boomers (50-68) – 23.6 percent • Gen X (38-49) – 15.4 percent • Millenials (20-37) – 24.5 percent • Gen Z (19 and under) – 25.9 percent Gen Z is rapidly coming into its own in terms of influence, consumption and spending power. The better you understand them, the better chance you have to be the product, service they want to align with, support, use and recommend. Wikia’s co-founder, Jimmy Wales noted, "It is clear that this generation is using technology in a way that is smarter, more involved and beneficial to their future. We can learn a lot from how this unbounded, younger generation interacts with technology and are able to quickly adapt to this rapidly changing media landscape."