MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1522076
- Driving fuel efficiency, few/zero highway deaths - Quick turnaround manufacturing, lower production costs - More satisfied customers Who can argue with those benefits? One thing is for certain, intelligent devices will be an integral part of your life! You’re no longer simply monitored/followed as you surf the web. Google, Facebook, Snap(chat), LinkedIn, TikTok, and oh hell, every company rubbed their hands together when they heard there will be at least 30 devices for each and every social network user … in the world. Using a wide range of software, marketers track consumers to better understand when they open a mobile app, watch content, stand near a digital sign, shop, drive and work out. Then, they compare online/offline data to ultimately link back to the individual consumer. In the language of firms that track consumers, they use anonymous identifiers and hashed PPI (personally identifiable information). And if you think the IoT market is huge (Gartner projects a $480B market by 2025), it’s difficult to even wrap your head around the volume of data that is gathered. Big data and storage folks talk in terms of zettabytes, yottabytes, brontobytes, even geophytes. Trust me, it’s big.