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Issue link: https://digital.macdirectory.com/i/1522076
At a recent workshop, FTC Chairwoman Lina Kahn noted that tracking isn’t new, but the way data is collected, compiled, stored and analyzed is. It’s such a task that firms like Nugit are being funded to use AI to make sense of the big data. McKinsey & Company noted that the data is in most demand for real-time marketing: - 95 percent -- Customer insights, including customer behavior, needs and preferred modes of interaction - 93 percent -- Customer support - 92 percent -- Efficiencies - 91 percent -- Product performance - 88 percent -- Customer relationships - 87 percent – Revenue It’s no wonder every company is rushing to develop an IoT product, service, app. But there’s a little problem in the development of most of the software used in the IoT device. Folks don’t really write the software – the 1s and 0s. They use modular, reusable code blocks that have been passed down through the ages. Somewhere back in ancient history, when the building block(s) were first developed, there was an error (bug) that didn’t cause any real problem, so no one fixed it. They just reused the building block … again, and again, and again. The source code for Mirai, the malware was used to carry out the largest DDoS (Distributed Denial of Service) against Brian Krebs’ KrebsOnSecurity website. Mirai used Telnet that has been around like forever and is used in one form or another by nearly every software builder. Mirai took the Krebs on Security site dark for days, until Brian got to the root of the problem and solved it. Another IoT launch issue is that engineering and product development are under pressure to get the product out yesterday. That means getting it together quickly, do a quick test, release it to the world and fix problems when folks discover them. In other words, write a patch for that specific problem. When someone – customer/bug finder -discovers another problem … patch it! Of course, to do that they can: • Send you a note and say, “hey this is important, download it and install it!” People hardly ever do it. Trust me! • Plan ahead and install a backdoor that they can use to enter the system and install the fix automatically for you. Cool! Except “others” also find the key and come in as well. Okay, not cool. Since the IoT market is so hot and everyone is rushing to be the first, different, best in the marketplace, marketing keeps the pressure on product development and functionality takes top priority. Time to market is tight so security measures are pushed to