MacDirectory Magazine

Tithi Luadthong

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1522076

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No Limits A while back, Blackmagic CEO Grant Petty got together with his design and engineering teams and offered them an unusual (for Blackmagic, anyway) challenge. He asked them to spec out their “Dream high-end digital film camera…that had everything we had ever wanted” where cost would be no factor. It would expand Blackmagic’s Camera OS framework, adding assists specifically for filmmakers. The camera they came up with made its debut at NAB, the new URSA Cine 12K is fronted by a full-frame RGBW 36 x 24mm sensor with outputs going to either 12G SDI, 10G Ethernet or USB-C. The lens mount on the rugged magnesium alloy case can be easily adapted to PL, LPL, EF, and Hasselblad lens mounts. An array of contact pins provides critical lens metadata for postproduction. On the left side of the camera is a 5” fold-out touch screen display and another 5” flat screen camera assist status display with a unique feature to assist focus pullers (no more camera tape!). The URSA Cine is also Blackmagic’s first camera to work directly with its Cloud Store technology. The camera has 8 TB of built-in storage that provides up to 4 hours of recording in Blackmagic RAW 12K or 20 hours of 4K. It uses built-in wireless connectivity to upload content to Cloud Store as it’s being shot. The new Blackmagic Media Dock can combine media from multiple URSA Cine cameras. To do that, it has 4, 10G Ethernet ports that connect directly to edit stations. To keep things moving, the URSA Cine records a compact, parallel H.264 proxy that can move through Cloud Store in seconds. In a very thoughtful move, the URSA Cine ships with a custom Pelican case fitted for the camera and its accessories. At $14,995, Blackmagic’s “Dream Camera” is still well below the cost of comparable gear.

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