MacDirectory Magazine

Tithi Luadthong

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1522076

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App Review Apple’s App Review team of over 500 experts evaluates every single app submission — from developers around the world — before any app ever reaches users. On average, the team reviews approximately 132,500 apps a week, and in 2023, reviewed nearly 6.9 million app submissions while helping more than 192,000 developers publish their first app onto the App Store. App Review conducts a number of checks before any app makes its way onto the store, and leverages automated processes and human review to detect and take action on apps with the potential to harm or defraud users. In 2023, more than 1.7 million app submissions were rejected for various reasons, including privacy violations and fraudulent activity. Bad actors employ deceptive tactics to harm users, including the practice of disguising potentially risky apps as innocuous ones. Over the past year, there have been numerous instances where App Review identified apps initially misrepresented as harmless products — such as photo editors or puzzle games — that later transformed postreview into pirate movie streaming platforms, illegal gambling apps, or fraudulent and predatory loan issuers. In some extreme instances,

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