MacDirectory Magazine

Tithi Luadthong

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1522076

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the team also identified and removed financial service apps involved in complex and malicious social engineering efforts designed to defraud users, including apps impersonating known services to facilitate phishing campaigns and that provided fraudulent financial and investment services. Through its ongoing work to review every app submission and investigate problematic apps on the App Store, App Review, in 2023, removed or rejected 40,000 apps from developers who engaged in bait-and-switch activity. Malicious actors can also design apps with the intention to trick and scam users. In 2023, more than 248,000 app submissions were rejected from the App Store because they violated Apple’s policies against spam, blatantly copying other apps, or otherwise misleading users. This is in addition to over 38,000 app submissions that were rejected for containing hidden or undocumented features. Apps that are designed to access users’ private, personal data without their permission or knowledge are also prohibited from the App Store. Last year alone, over 375,000 app submissions were rejected for privacy violations. App Review is diligent in investigating and taking action against apps reported as fraudulent or malicious through Apple’s Report a Problem tool. Fraudulent apps are immediately removed from the App Store, and the developer faces the risk of termination from the Apple Developer Program, which would also result in any unapproved apps under their account being blocked from the store. In 2023, App Review took action to prevent nearly 98,000 potentially fraudulent apps from reaching users on the App Store. Ratings and Reviews Ratings and reviews are an essential resource for users looking for their next app and a valuable tool for developers to receive meaningful user feedback about their products. In 2023, with over 1.1 billion ratings and reviews processed, Apple removed nearly 152 million fraudulent ratings and reviews from the App Store. Payment and Credit Card Fraud

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