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Issue link: https://digital.macdirectory.com/i/1522076
retailers, a growing volume of their access is being done with mobile devices. Since they are rapidly becoming a major market, Stiles – a Millennial – looked over their focus, capabilities and potential and said, “I don't think I can handle it.” Males tended to use the internet more than females, according to Pew Research; and rural teens were more likely to access the iNet than urban teens (99% vs. 94%). However, females were slightly more likely to use mobile access than males (25% vs. 20%). Key findings were: • 78 percent of teens have a cell phone, almost half (47 percent) smartphones. • 23 percent of teens have a tablet computer • 95 percent of teens use the internet • 93 percent of teens have a computer or have access to one at home • Seven in ten (71 percent) teens with computers access say it’s shared with others Sharing But… Being online almost every waking moment, teens are sharing more information about themselves on social media sites than in the past. However they are also taking more aggressive steps to manage their privacy and are concerned about third-parties (businesses, advertisers) accessing their information. They fully agreed with Stiles when he said, “Do the right thing.” Pew Research found: • 91 percent post a photo of themselves • 71 percent post their school name • 71 percent post the city or town where they live • 53 percent post their email address • 20 percent post their cell phone number • 60 percent of teen Facebook users set their Facebook profiles to private (friends only) • 56 percent say it’s “not difficult at all” to manage the privacy controls on Facebook • 33 percent say it’s “not too difficult” • 8 percent say that managing their privacy controls is “somewhat difficult” Managing activities include: • 59 percent have deleted or edited their posts • 53 percent have deleted comments on their profile/account