MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1522076
• 45 percent have removed their names from photos • 31 percent have deleted or deactivated their profile or account • 19 percent have posted items they later regretted sharing Them, Not Me A study by Camp Mobile found that 81 percent of teens felt their peers shared too much information. Teens have embraced app downloading in a major way (especially games); however, a growing number uninstall or avoid apps because of security/privacy concerns. Girls have become especially sensitive to location information monitoring/collection and have disabled the features on their smartphones and apps. A recent research report found: • 58 percent of teens have downloaded apps to their phones, tablets • 51 percent have avoided apps due to privacy concerns • 26 percent have uninstalled an app because they found out it was collecting personal information • 46 percent have turned off location tracking features on their phone or app Girls are more likely than boys to disable location tracking (59% vs. 37%) eMarketer estimates 97 percent of Gen Zers will use the Internet this year with regular social media activity growing to 86.5 percent. A growing number will keep a closer eye on how much they reveal to the world, including selfies. Unlike Millennials, they prefer hangouts like Snapchat and Whisper to Facebook and Twitter. They’re very visually oriented and are very tech-savvy. They’ve grown up in the DIY (do-it-yourself) environment, focus on how it is made, seek peer recommendations/affirmation and are usually early adopters of products that are practical yet cool. Teens are not only the most digitally-savvy generation, they are helping all age groups advance more rapidly and more immersively with their communications tools. They seamlessly switch from platform to platform, device to device and brand to brand to find a balance of the best product, the best service, the best price. If they get burned by a manufacturer, service provider ... they can/will bite.