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Issue link: https://digital.macdirectory.com/i/1522076
Strong Understanding Compared to the generation before them, Gen Zers appear to have a good grasp of the world they’re going to inherit. Perhaps it is because Internet access has made it easy for them to judge “facts” for themselves. According to a report by OfCom: • 81 percent view a degree as important to achieve their goals • 60 percent want their jobs to impact the world • 26 percent currently volunteer • 76 percent are concerned about our impact on the planet • 76 percent would like to turn their hobbies into full-time jobs • 73 percent support equality for all • 72 percent want to start their own businesses someday Parents of teens and Millennials got involved with the Internet when content was mostly text; but for teens, it is just one giant TV/new/information/radio channel they can tap into with any device that’s at hand – when they want, where they want, how they want. According to a research report by Marko, there are real differences between Gen Z and Millennials: Gen Z • Five screens • Communicate with images • Create things • Future focused • Realists • Want to work for success Millennial • Two screens • Communicate with text • Share things • Present focused, here and now Optimists • Want to be discovered Since they were almost born connected the Internet, use of the internet by Gen Zers is high, regardless of the device. But as a clear indication of what tomorrow holds for device, app producers and online/onsite