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Issue link: https://digital.macdirectory.com/i/1515807
with a free year’s access to the growing Apple TV+ library. Disney reported that during the first 24 hours of their service launch their mobile app was downloaded 3.2M times, while Netflix says that 25 percent of their streaming is mobile. Of course, it was the younger crowd that led to the need to watch video on their smartphone, according to Leichtman Research Group. Their eyes are still good enough to watch the lilliputian screen. LRG reported that 83 percent of the 18-34-year-olds watched video on non-TV devices but even “oldsters” got with it – 64 percent of the 35-54 crowd and 35 percent of those 55 and older. More than half of the respondents said they watch smartphone videos daily. According to the latest data from Leichtman Research Group (LRG), almost 6 in 10 (59% of) US adults watch video on non-TV devices such as mobile phones, home computers, tablets and e-readers – every day,. This is up from 54% last year and is more than triple the proportion (18%) from a decade ago. Not surprisingly, it’s youth who are most apt to watch video every day on a non-TV device: 83% of 18-34-year-olds reported doing so, up from 81% last year. However, there’s been more growth among their older counterparts: 64% of those ages 35-54 watch video on a non-TV device daily, up from 59%, as do 35% of those ages 55 and older (up from 25%). More than half of the respondents said they watched mobile video daily. Back in “ancient” times, the smartphone used to be referred to as the second screen, something you had with you while watching TV … just in case. You know, something you used to watch/check during TV commercials. But with social media, texting and web browsing, people increasingly multitask,blurring their watching sports, news, shows and movies on their big screen along with everything happening in real time on the phone in your hand. Yeah, the viewing – and content – changed dramatically when the kids came home. First, it was the vision of social media bringing everyone closer together around the world. A helluva an idea … if everyone is talking with everyone else, things should be better. The social networks started simply enough, distributing text and photos on the likes of Facebook and Instagram which kids and later adults began viewing and reading constantly. But YouTube quickly became the personal and professional short video service of choice with 500 hrs. of video uploaded every minute and 15B global views every day.