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Issue link: https://digital.macdirectory.com/i/1515807
The Apple Car Will Have a ‘Less Ambitious Design’ By Jesse Hollington A special thanks to iDropNews for republishing permission. Images provided by iDropNews. Be sure to visit them at idropnews.com Apple Talk is just that. Talk.The information provided in the Apple Talk section has NOT been confirmed by Apple and may be speculation or rumors. It’s one of Apple’s worst-kept secrets and one of the company’s projects that always seems to endlessly and elusively be only four years away. Now, it looks like it may also be far less than we’d hoped for. We’re talking about the Apple Car, of course. A vision and a dream that began in the mind of Apple’s then-Chief Design Officer Jony Ive as a completely autonomous, steering-wheel-less vehicle of the future has been down such a long and winding road over the past decade that we’re left wondering if any part of it still resembles the original plan. While Apple’s vehicle ambitions likely go back a bit farther, what we first heard about in 2015 was expected to be an autonomous vehicle that would do for cars what the iPhone had done for the mobile phone market. While the project had numerous setbacks that led some to believe Apple had given up on building a fully electric vehicle to focus on self-driving car software, by 2018, it appeared to have gotten back on track.