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CES Reality The Glitz, Hopes, Promises, Questions Were Back at CES 2024 By Andy Marken After all these years, it’s great to get through the holidays and make our annual trek to Las Vegas to see what’s new, what’s exciting and what the **** were they thinking with their techie offerings. Gary Shapiro, CEO of CTA (Consumer Technology Association) has been opening the CES show and gives folks an idea of what they’ll see and miss during the four-day event spread across 2.5M square feet of exhibit space. It’s impossible for the 130,000 plus attendees to catch all of the business/industry/government keynotes/panel sessions and still have time to visit anything more than a sampling of the 4,000 plus exhibitors, including about 1,200 start-ups that hope to be discovered and sell their stuff or their company. AI was in every product, service, promise we saw this year, along with a lot of cool and not so cool products. Consumer giants Samsung & LG set the tone for the show during their media day presentations the day before the show’s opening by emphasizing they were implanting AI technology across their product lines to make them more useful, more helpful to folks. LG’s CEO William Cho spelled out the company’s plans to transform as a “Smart Life Solution Company” that leverages AI to extend living and customer experiences. Samsung’s Jong-Hee Han, vice chairman and CEO of the firm’s DX (Device eXperience) Division, said the company was implementing “AI for All: Connectivity in the Age of AI” which we can assume means AI on top of AI. After seeing and hearing how everyone was putting AI to use in their hardware, software and system solutions for our benefit we wondered … AI took center stage in nearly every booth to enhance human capabilities and highlight how it