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Issue link: https://digital.macdirectory.com/i/1515807
One Source The World of Content is Growing, Now Make it Easy to Find By Andy Marken Admit it, there really wasn’t anything wrong with the cable Pay TV bundle you had. You went into the family/living room, turned on the set and BAM!, it offered up a couple of hundred channels and a program guide with round-the-clock stuff. All you had to do was scroll up or down and decide which show/movie struck your (O.K., your spouse’s) fancy, click it and watch. When the movie finished, you repeated the ritual until … Oh, sure, you only used 3-4 channels, but OMG the thrill of having a gazillion channels. It was a Helluva’ deal. Sure, you pay/paid a huge ($100+) monthly fee, but the cable guy had all those networks just for …you. Each one had a crew of folks who spent months moving stuff around their 3D calendar and then said, “Viola! here’s what you get to watch on this day and at this time.” But streamers changed that, saying you can watch any of our stuff when, where, how you want … and we won’t charge you ad time. It was easy to subscribe to 5-6 services, even though it was a little clumsy to find which streaming silo had the video story you wanted to watch. But you could watch the stuff on your schedule without all those boring ads. Great … we cut back our monthly entertainment bill dropping the