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Eye Candy Making Movies/Shows Shouldn’t Be as Easy as Watching Them By Andy Marken TV has come a long way since it was first introduced by Philo Farnsworth in late 1927; but it wasn’t recognized until the 1939 World’s Fair when David Sarnoff, head of RCA, supposedly said, “Now we add sight to sound,” on the first public TV broadcast. Since then, the industry has continued to evolve as it educated, informed, entertained and, during the pandemic, undoubtedly saved the sanity of countless millions of folks around the globe. Over the years, television was derided by snobs as the Idiot Box because you watched what was on, when it was on, and the content was usually dumbed down to appeal to – or at least not irritate- the broadest segment of the population. But with the depth and breadth of today’s video content, the screen evolved; and for many, it became indispensable. Now we have, wait for it … tada--the smart or CTV (connected TV). They must be a big deal because smart/connected TVs are projected to be a WW total of nearly 225M units, according to S&P Global Market Intelligence. WARC Media reported Everyone is there so the CTV market is set to hit $26B in ad spend this year. There’s so much irresistible potential that Charlie Collier, president of Roku Media, told folks at the Ad Age Media Summit recently that the connected big screen is going to be the next computer or mobile phone. The look into the future wasn’t enough to make Roku’s Los Gatos, CA neighbors (Netflix) to change its show/movie mix or how it managed flawless global distribution.