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Issue link: https://digital.macdirectory.com/i/1515807
Nevertheless, things weren’t all sunshine and roses within Apple’s secretive car team, colloquially known as “Project Titan.” In the years since, the project has lost top managers, had some high-profile executive reassignments and new talent acquisitions, and the loss of the project lead to Ford. Apple has also struggled to court manufacturing partners to actually build the vehicle. Amidst all this, some analysts, including Bloomberg’s Mark Gurman, predicted that the first-generation Apple Car may lack full self-driving technology. In late December 2022, sources told Gurman that Apple’s priorities had shifted to getting a vehicle on the market as soon as possible rather than taking extra time perfecting the self-driving technology. This didn’t mean Apple was abandoning all self-driving technology. Instead, German said his sources had told him it would “only support full autonomous capabilities on highways” and have a more traditional interior layout — not the cozy design with four seats facing each other and no steering wheel that many had envisioned. Still, the partially autonomous system promised to allow drivers to take it easy on long road trips, possibly even watching a movie or playing a game, while the Apple Car worried about staying on the highway.