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Issue link: https://digital.macdirectory.com/i/1515807
During the years that followed, Apple hired a leading electric powertrain designer and executive from Tesla, senior industrial designers from luxury car companies like Aston Martin, Bentley, Jaguar & Land Rover, and even a VP of design from Porsche, as it seemed to be chasing the holy grail of a fully driverless car. Although many debated whether Apple had what it would take to build an entire vehicle, there was little doubt it had the chops to crack the software code. It may be hard to believe from looking at Siri, but Apple had built one of the best artificial intelligence teams on the planet following the hire of Google’s former head of AI to become its Senior VP of Machine Learning and AI Strategy. By early 2021, it was clear that Apple wanted to build the car of the future, and it was trying to pull out all of the stops to get there.