MacDirectory Magazine

Warren Manser

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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Page 86 of 115

CLOSER LOOK CENTER FOR CONTINUING & PROFESSIONAL STUDIES WORDS BY CLAUDIA PAREDES PRATT INSTITUTE > In spring 2013, Pratt Institute's Center for Continuing & Professional Studies is adding two new certificate programs. These two programs come with 13 new courses for students to explore. The Certificate Program in Design Entrepreneurship (CDE) guides designers, and allows them to turn their ideas into a real business. This certificate will build their business acumen and set the stage for developing a lucrative business driven purely by design. Here designers become design entrepreneurs. This program was specifically tailored for creative professionals and it incorporates case studies and assignments that are relevant to fashion designers, industrial designers, interior designers, architects, communication designers, digital media designers, social innovators, and service designers. In addition, sustainable practices are integrated ensuring that the decision making process considers the environmental and social impacts along with economic success. Pratt Institute has a decade of experience helping designers turn their ideas into successful businesses through Pratt Design Incubator for Sustainable Ideas. Meet other designers who also are looking to build a business, and submerge into a creative community that will not only motivate you, but also inspire to reach every goal. Pratt is dedicated to integrating sustainability, and educating their students to be responsible and contributors to society. This program requires the completion of eight courses: three foundation, two required core courses and three electives. In addition, 13 new courses have been added for students to choose from. 'How to Design your Life' is a course that helps entrepreneurs apply business principals to their own lives. 'Business and Design 101' is an introduction to the business world for the creative professional. Both of these courses are new, and one session. Understanding the supply chain, life cycle assessment, triple bottom line accounting, and business models is no easy job. 'The Impact of Design on the Environment and Society' will educate students in what are the best sustainable practices for a design driven business. In addition, writing proposals and contracts, creating an LLC, managing financials, and retaining clients is what students will learn how to do in the 'Start Your Design Consultancy' course. Be sure to take the 'Product Development Bootcamp' course. In two weeks students will have the basics of their business ready. Packaging, branding, strategies and sales are all covered. Get the chance to develop you design concept into a product that can be manufactured locally. 'RampUP!' was developed to help designers make the transition from designer to design entrepreneur and leads early start-ups through the process of turning a great idea into a successful business. Get the opportunity to clarify your idea into a solid vision. Understand how to build an effective team, business model, and roadmap. As a continuation to this course, be sure to check out the 'Post RampUP!' coaching sessions' builds on the basics from the first course. The second certificate program that has been added for this coming spring is the Certificate Program in Fashion Media Design. Whether you are a graphic designer, photographer, electronic publisher or online and social media marketer, this program will teach you how to meet the design aesthetics of the fashion industry. This program draws from the courses in the photography, computer graphics, and social media marketing programs. In addition, students will take three seminar courses in Fashion Media Production. Here students get the chance to create a portfolio. As a second part, Pratt Institute is partnering with design houses, publishers, and studios where students can complete an internship. Fashion Media Production I, II, & III are required courses to complete the program. These courses will introduce you to how graphic designers, web designers, photographers, and online social media marketers fit in the broader framework of the fashion industry. Students will get the chance to finalize a direction, and begin production of their portfolios. Last, students get the opportunity to critique their portfolios and prepare for presentations. Visit MacDirectory 85

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