MacDirectory Magazine

Riyahd Cassiem

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1525170

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Adobe, Avid, Autodesk and other leading creative tool producers have delivered some great tools post professionals are using in their workflow for color grading and editing as well as analyzing/enhancing visuals, sounds and compositions. Adobe’s Firefly AI image and text generator works inside the company’s products to help filmmakers, editors and post professionals unleash a new wave of creativity. Tools like Adobe’s After Effects have opened a new wave of production/post possibilities, putting resources and tools that were once only available for budget-busting projects in the hands of folks working on nearly every size of film/show. It turns “here’s what I’d like” into “BAM!” It does this without editors, CGI experts and other post professionals having to spend hours making and tweaking pixel and sound adjustments. One of perhaps the best applications of AI is in one of the most important and often overlooked portions of a project … the creation of film/show trailers. It really is a unique art in itself that can produce a clarion call to people to absolutely have to see a project on the screen – theater/home – or result in “modest” results. Previously, trailer magicians used to spend days, weeks and months getting the best of actors, action, sentiment and impact packed into the three- to five-minute mini-shows to influence the potential audience. With AI tools guided by their professional’s expertise, they are able to efficiently and effectively develop a larger number of trailers to convince people that they absolutely, positively have to see the film/show. One of the best AI advancements we appreciate has been the rapid rollout of AI subtitling and dubbing tools. It opens up the entire world of shows/movies for people to see/enjoy no matter where they live or their native language. The most dramatic example of this, according to McLennan, was that James Cameron’s Avatar: The Way of Water. It was created in over 1000 versions so it could be seen, followed and appreciated in theaters around the world. “English may be the most commonly used language around the globe by nearly 1.5B people, but there are more than 7,139 languages spoken/read around the globe with 30 being the most widely used,” he noted.

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