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Issue link: https://digital.macdirectory.com/i/1525170
Mixed Generations - Combine Experience with Fresh Ideas for Company Growth By Andy Marken “Here's my theory about this. We all grew up during the "take your daughter to work day" thing” – Jules, "The Intern", Waverly Films, 2015 A number of years ago, our daughter wanted to take up scuba diving and she asked if we’d take the course with her. NBD, we’ve always been a water family – pool, sailing, you know. As she came out of the dressing room for the first pool session, four young Navy dudes volunteered to buddy up with her. When we got home, the first thing we asked our wife was, “What in H*** happened to our daughter. She’s just a little girl; but all of a sudden, she’s ‘endowed’!” Melvina Reynolds’ song, Turn Around, is true. People grow up right before your eyes – friends, family, co-workers – and so do you. One day, you’re a Gen Zer; soon you’re a millennial; next thing you know, you’re a Gen Xer. Then suddenly, a boomer. BAM! you’re out the door. The problem is that the observation above is a generality and real people don’t fit into neat little categories. That certainly applies to the tools you use. Companies and “experts” like to slice and dice the population into generational demographics – hence different. But we prefer Mirium’s president Mitch Joel’s, observation that today, every generation is the digital generation. For example, we use my smartphone for darn near everything when we’re away from my desktop or don’t have the notebook out and open. When we’re sitting in front