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Issue link: https://digital.macdirectory.com/i/1525170
Leaving Cookies on the Table By SecureMac.com Google Scraps Plan to Phase Out Third-Party Cookies: Privacy Implications and User Impact This week, Google reversed its widely-publicized plan to eliminate third-party cookies from its Chrome browser, a move initially aimed at enhancing user privacy. This decision follows a series of delays and has significant implications for users and advertisers. Google announced in 2020 its intention to phase out third-party cookies by 2022, later postponing this to 2025. Third-party cookies enable advertisers to track users across different websites, raising privacy concerns. Google’s decision to abandon this plan marks a significant shift. Cookies 101 Cookies are small text files stored in browser directories. There are two primary types: first-party cookies, set by the website you are visiting, and third-party cookies, set by domains other than the one you are visiting. First-Party Cookies Authentication: First-party cookies help authenticate users, ensuring secure access to sensitive information without repeated logins. Session Management: These cookies remember user activities, allowing for a seamless browsing experience by keeping track of user preferences and activities on a site. Convenience: They enable functionalities like maintaining a shopping cart on e-commerce sites, even if the user navigates away and returns later. Third-Party Cookies Tracking: These cookies track users across different websites, helping advertisers build detailed user profiles for targeted advertising. Privacy Concerns: While tracking can enhance user experience by personalizing content, it also raises significant privacy issues. Cookies can be used for malicious purposes, acting as spyware by storing and transmitting user browsing history. Privacy and Security Measures User Control: Users can customize their browser’s