MacDirectory Magazine

Riyahd Cassiem

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“People in these areas want to enjoy a film/show in their language or, as with my preference, like to hear it in its native language but be able to follow/understand the storyline by reading the subtitles,” he continued. “When Bong Joon Ho surprised people everywhere by winning an Oscar for Parasites,” he emphasized, “it broke the one-inch tall barrier of subtitles being only ‘good enough’ for art theater showings and opened up new opportunities for every filmmaker, regardless of whether he produced the project in Atlanta, Toronto, Los Angeles, Mumbai, Shandong, Warsaw, Manila, Lagos or Osaka." “With the use of AI-enabled subtitling and language dubbing, the industry really has reduced the barrier between the film/show developer and the project consumer,” he added. In other words, good video stories show that the more we’re different, the more we’re the same. Of course, as with any improvement, there are also unforeseen side effects. One that concerns us was best exemplified back in 2013 when Spike Jonze created Her. You know, where a dude develops an unhealthy relationship/reliance with Apple’s Siri. Okay, it was a hilarious deviant relationship, but many psychologists are worried about (and studying) the reliance, attachment and need for AI to make them complete and follow the technology down the rabbit hole. As the Analyst in The Matrix Resurrection, noted, “Quietly yearning for what you don't have, while dreading losing what you do. Desire and fear.” A number of AI cheerleaders are even saying that it won’t be long before AI will be cranking out really good films and shows. We find that thought repulsive because the project may have all the technical features but it can’t have the empathy, sensitivity and yes, mind-jolting realism that only real people can imagine, develop and deliver at this time. Anything can simply be seen as a waste of people’s viewing time. Breaking Barriers – The success of Parasites was instrumental in making theater/home viewers more comfortable in seeing and enjoying films where people spoke in their native language and the dialogue was translated into local language.

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