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3. Apple Will Finally Embrace Generative AI Artificial Intelligence has become really popular nowadays. Whether you use it with your homework or just to learn something new, most of us have been trying to implement the use of AI in our daily lives. Apple has since shown this potential, and it's apparently already working on some new generative AI tech that might be introduced in 2024. If the rumors are true, Apple will completely update Siri so it can use artificial intelligence. This means Siri would actually become a smart virtual assistant and would be able to create tailored recommendations based on how you use your iPhone. Moreover, you could use Siri to write emails or messages for you instead of having to have to write them yourself. According to the rumors, Apple will release or at least announce its new AI tech during this year's Worldwide Developer's Conference, which usually happens in June.