MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.
Issue link: https://digital.macdirectory.com/i/1515807
The Xerox Alto had first exhibited the concept of icons, invented in David Canfield Smith’s 1975 Ph.D. dissertation. The 1981 Xerox Star and 1983 Apple Lisa had used desktop metaphors. But these systems had been slow to operate and still cumbersome in many aspects of their interaction design. The Macintosh simplified the interaction techniques required to operate a computer and improved functioning to reasonable speeds. Complex keyboard commands and dedicated keys were replaced with point-and-click operations, pull-down menus, draggable windows and icons, and systemwide undo, cut, copy and paste. Unlike with the Lisa, the Macintosh could run only one program at a time, but this simplified the user experience. The Macintosh also provided a user interface toolbox for application developers, enabling applications to have a standard look and feel by using common interface widgets such as buttons, menus, fonts, dialog boxes and windows. With the Macintosh, the learning curve for users was flattened, allowing people to feel proficient in short order. Computing, like clothing, was now for everyone. A good experience Although I hesitate to use the cliches “natural” or “intuitive” when it comes to fabricated worlds on a screen – nobody is born knowing what a desktop window, pull-down menu or double-click is – the Macintosh was the first personal computer to make user experience the driver of technical achievement. It indeed was simple to operate, especially compared with command-line computers at the time. Whereas prior systems prioritized technical capability, the Macintosh was intended for nonspecialist users – at work, school or in the home – to experience a kind of out-of-the-box usability that today is the hallmark of not only most Apple products but an entire industry’s worth of consumer electronics, smart devices and computers of every kind. According to Market Growth Reports, companies devoted to providing user experience tools and services were worth $548.91 million in 2023 and are expected to reach $1.36 billion by 2029. User experience companies provide software and services to support usability testing, user research, voice-of-the-customer initiatives and user interface design, among many other user experience activities. Rarely today do consumer products succeed in the market based on functionality alone. Consumers expect a good user experience and will pay a premium for it. The Macintosh started that obsession and demonstrated its centrality. It is ironic that the Macintosh technology being commemorated in January 2024 was never really about technology at all. It was always about people. This is inspiration for those looking to make the next technology breakthrough, and a warning to those who would dismiss the user experience as only of secondary concern in technological innovation.