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Issue link: https://digital.macdirectory.com/i/1515807
movie they’re going to sit back and enjoy. Content was a big reason we were looking forward to this year’s CES. For the first time in six years, Netflix returned to the CES floor to show why they’re the current subscription leader in the streaming video arena with nearly 250M worldwide. That number includes 23M households that took advantage of their new $6.99 ad tier. Not bad acceptance ,especially when Wall Street said their cutting password sharing and offering an ad-supported option would devastate the company. The other studios/streamers should be so hurt. Of course, something mindboggling like their upcoming series (March 21), 3 Body Problem, could be another reason to sign up. Blending both VR and AR, the project which they hope will be the next Game of Thrones is based on a Liu Cinix novel and produced by David Benioff, D.B. Weiss and Alexander Woo. It’s a series (premiered at SXSW just before its premiere) that is centered around a young women in the 1960s who accidentally contacts aliens using high-powered radio waves (CES promo - http://tinyurl.com/mrx9tzhu, trailer - http://tinyurl.com/2syu6vec). To experience the genre-bending project, you slipped on an otherworldly headset – specially designed for the event and no, you won’t see it for sale (darn) – and will be transported into a world that only exists in the minds of great writers/producers. So why at CES? Woo said, “There’s so much that’s tech-forward about this show, and it’s not just about current technology. It’s about future technology that doesn’t seem even plausible within the next hundred years. It felt that this would be a great place to tease the show.” Of course, it might also be because Netflix had another major presence at the Aria Resort & Casino’s entertainment/marketing pavilion where the streamers (and others) gathered for brands, agencies and streamers to discuss “opportunities.” The entertainment sales center also included Amazon, Paramount, Disney, NBC Universal, The Trade Desk, Vizio, Warner Bros, Roku and others to explain the new, different and impactful way ad-based streaming could be used by companies to target their advertising more efficiently and more effectively. CTA’s Shapiro is probably pretty confident that CES will become a go-to event for entertainment folks.