MacDirectory Magazine

Mikko Silvennoinen

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

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In addition, now and then, they’d bestow one of their highly coveted statues on their projects. Seeing someone beside Hollywood put seats in seats and sign up for a streaming service because of films like Roma (Netflix); All That Breathes, Banshees of Inisherin, Coda (Apple TV+) and Bong JoonHo’s Parasites made studio streamers realize “their” audiences wanted more of that too. And, since their streams were running low on content due to the extended strikes, everyone got serious about looking for projects beyond their borders. That was fine. They filled their libraries with great stuff from everywhere but it still doesn’t solve the consumer’s biggest problem, biggest complaint … easily finding something to watch without having to jump from video stream to video stream. Wall Street only cares whether or not you’re signed up for the streaming service they’re hyping at the time. Frankly, they don’t give a rat’s behind if you’re watching the streamer’s stuff. They just care that you’re signed up and will stick around for a while. Churn is a big problem – about 35 percent annually – and it’s going to continue. Back in the pay TV heyday 200+/- scripted shows were released annually. With streaming, that number has grown to more than 500 plus the painful game shows, contests, reality stuff. We subscribe to the four ad-supported services that usually have something we may want to watch. If we only watch one movie a month from each of them, that’s cheaper than going to the theater and easier on the budget than our old pay TV/ads bundle. Finding stuff. One of the best things about returning to the office is folks are more than willing to tell you which movies/shows you should catch. You don’t even have to ask, they’ll tell you. Trailers in social media is another valid source because in just 30 or so seconds, they will show you all of the good stuff in the movie/show. Your streamer always promotes new stuff and coming attractions. They also recommend films/shows based on your viewing history as well as folks with similar viewing tastes. Yeah, they know stuff.

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