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Issue link: https://digital.macdirectory.com/i/1481697
New Vision - Sharing Ideas Improves Content Production By Andy Marken Growing up, our dad used to tell us, “You can’t put 10 gallons of stuff in a five-gallon bucket so sometimes, you just have to leave some stuff behind.” That’s been impossible for the studio and network content folks over the past three years because every ounce of stuff was needed for pre, production and post work to meet the growing, insatiable demand for new, mind-blowing content for theatrical and streaming audiences. Earlier this month, IBC was a perfect time for some to take a well-earned breather and attendees had a chance to learn what worked – and what didn’t – to economically keep the content flow flowing. Michael Crimp, IBC’s CEO, and his team did a great job of updating folks on how global teams met their time/financial budgets in almost every area. But for us, the most important concepts to catch up on and see what tomorrow looks like was in virtual/remote production, post … the throughput engines. “More advances have been made in the past two years than in the previous decade,” Crimp said. “Now it’s time to spread the word across the entire industry.” During the conference, Allan McLennan, CEP of media, head of M&E Americas for Atos, told us that no one is thinking about slowing down the process or downsizing to meet demand. “The focus for the past two years has been mostly survival. In the foreseeable future, it will require working around all the identified challenges that have been presented,” McLennan noted. “Costs have doubled/tripled, delivery schedules have gone from a few weeks to months and executive producers are