Shift - Streaming Video is Evolving
By Andy Marken
Some people don’t take bad news real well.
Take Netflix for example.
They lose a couple of North American subscribers - 1.3M to be exact - and financial/security analysts say the golden boys (Hastings/Sarandos) have lost their touch.
And they’re not real sure about the other streamers either.
Really?
Look at the available market:
- 122.5M TV homes in the US - Statista
- 122M homes with broadband connectivity – cable/fixed wireless - Kagan
- 60M Pay TV households ($100+ bundles) - Nielsen
- 54.1M (16 percent) of population 65-plus (US Census)
- 20 plus video streamers including the big boys – Netflix, Disney, Amazon Prime, Hulu, HBO Max/Discovery, YouTube, Peacock, Apple, Pluto, Tubi, etc. – competing for $35B market – Statista
- 4.7 services (SVOD, AVOD, FAST) average per household - Kantar
Yeah, it’s a big market, with big
