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Issue link: https://digital.macdirectory.com/i/1481697
delivery service, video/game/publication services as well as its FreeTV library offerings. While still well behind Netflix with true streaming subscribers only, Amazon continues to hold a strong position in the premium home-delivery entertainment market with a 4 percent US subscription growth over the past 12 months, according to Antenna Research. Apple continued to focus on quality vs. quantity for its Apple TV + service, resulting in more than 52 Emmy award nominations over 13 titles such as Ted Lasso and Severance. The focus has helped the company increase its streaming/news/fitness/music/gaming subscriptions by more than 130M in the past year to 860M plus globally. Despite the uncertain economy and crowded streaming arena, Disney, Paramount and even Peacock (NBCUniversal) are all well positioned to be major personal/home entertainment providers with significant libraries, subscription and FAST viewing options and growing national/international audience. Bob Chapek couldn’t have taken the helm of entertainment icon Walt Disney Co. at a worse time (2020). Despite some missteps – Scarlett Johansson/Black Widow Disney+ release, Don’t Say Gay, a forced Florida move and the abrupt/public firing of TV division boss Peter Rice – he managed to keep the Mouse House on the rails. Disney+, Hulu (80 percent owned by Disney) and India’s Disney+ Hotstar have more than 184.2M global subscribers. With new SVOD/AVOD pricing and rich content libraries, there are plenty of opportunities to achieve its goal of 260M plus subscribers by 2024. The company’s rich content stream from Marvel Studios, Pixar, Lucasfilm, Muppets Studio and National Geographic is supported by a powerful and profitable marketing/merchandising activity that produces more than $56B in annual worldwide sales. Paramount Global’s Paramount + and Comcast’s NBCUniversal Peacock only add to feeling that the new TV is a lot like the old TV. With more than 43M Paramount+ subscribers, 64M monthly Pluto TV (free) subscribers and 27M plus premium Showtime subscribers, it has plenty of potential for global growth if it can streamline its service offerings into a single, multi-level offering. Peacock already offers premium, AVOD and FAST service with more than 13M subscribers plus an added 15M plus monthly average users and extensive NBC/Universal libraries. It’s parent company, Comcast, is the world’s largest broadband/cable company, which also owns Europe’s Sky pay-tv service with more than 12.7M customers. It should also be noted that Comcast, Peacock’s parent, has extensive experience in helping marketers target and monetize their advertising.