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Issue link: https://digital.macdirectory.com/i/1476669
ComcastNBC’s Paramount+ has to move quickly to become a must-have steaming service that could include the organization’s Showtime OTT, BET+ and Noggin/Nick+ to achieve its goal of 100M by 2024. Tiered pricing could be a major factor in achieving that goal and could put it on sound footing for long-term profitability. ViacomCBS’s Peacock is well on its way to becoming an established SVOD/AVOD service. The two subscription leaders – Disney+ and Netflix – have announced plans to introduce their ad-supported options by the end of the year. The result of the shift of viewing options could stimulate a second surge in service subscriptions. One of the keys to this new growth won’t simply be a strong increase in new content development but cleaning up the consumer’s constant complaints. Acquiring subscribers is a manageable challenge – combining all of the inputs people provide when they watch “their” shows with the creative talent to deliver the kind and genre of films/shows they prefer. That will partially reduce churn but what will significantly reduce it is streamlining and simplifying the UI and search/recommendation tools to