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Issue link: https://digital.macdirectory.com/i/1476669
Survival - Everyone Needs a Steady Infusion of New Content By Andy Marken Not long-ago research firm Omdia projected that global SVOD subs would increase to nearly 1.5B by the end of the year and pay TV would remain relatively level at 1.03B. Not bad for the movie/series delivery marketplace if it were all one market and if the only people competing for the streaming market were the big five – Netflix, Disney (Disney+), WBD’s (Warner Bros Discovery) HBO Max, Amazon (Prime), Paramount +. That ain’t the case! It’s really 195 markets with hundreds of different home/personal entertainment providers, each vying for their own portion of “targets” – 7.96B people, 5.4B TV viewers – most available to any/all content delivery folks. Sure, there are a few exceptions: - Russia has 145M people, 46.6M TV households but the only organizations reaching them are…Russian - China has a population of 1.414M people, 427M TV households and a government with a very tight control over who serves them -- Tencent, iQiyi, Youku, Mango, Bilibili and government supported services. The services are