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Issue link: https://digital.macdirectory.com/i/1476669
working on getting more subscribers in APAC (Asia Pacific) but it’s not a two-way relationship. Still, that’s a pretty big pay TV/SVOD market. Of course, when it comes to appointment TV, the market is flat, shrinking slightly. It’s growing in some areas like India, Africa, APAC, LatAm; shrinking in other areas such as North America, EU. Pay TV is a mature industry that isn’t attracting new competitors while still producing good profits for established players. The bundled linear TV arena has just enough long- standing content to keep its parental/millennial plus market happy with them such as CBS – The Amazing Race, FBI series, Big Brother, Survivor, the NCISs, Blue Bloods; BBC – This Country, Young Offenders, In My Skin, Ladhood, Shrill; Fox TV – News, Simpsons, 911s, MasterChef; France’s TF1 – sports (football, rugby, motorsports), The Voice, Mask Singer, Paw Patrol, Toy Castle; Australia’s Channel 7 – News, RFDS, Yummy Mummies, SAS Australia, sports, Flushed, It’s Academic. Long-standing franchise series have been good for the networks, local stations and advertisers. The folks who like them, really like them. Disney has a rich library of brands – Pixar, Marvel, Star Wars. WBD has DC, Warner Animation, Wizarding World, Game of Thrones, Potter-verse. Discovery is also juggling old-school, new-school businesses with long-running down-market programs like Travel Channel, Motor Trend, Animal Planet, Magnolia Network, OWN and other properties to retain established audiences while reaching out to capture new