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Issue link: https://digital.macdirectory.com/i/1476669
make it easy – and maybe even fun – for people to find the video stories they want or maybe even discover content they didn’t even know they wanted. Streaming services rushing to roll out their service with enticing content is a lot like producing a great film. There’s always that stuff folks glossed over or skipped, saying to themselves, “We’ll fix it in post.” Now is the time for streaming services that want to be major content services regionally and/or globally to make it easy for the at-home viewing public to get what they’re paying for. While there is a pent-up interest in seeing a film the way it was supposed to be seen in a dark room, in a cushy seat, with the audio rocking you from everywhere and surrounded by 100+ folks. Good but… Morning Consult found 66 percent of the people they surveyed had no interest in going to the movie house because: - They had no interest in the stuff being shown - They had some excellent video story options at home - They didn’t like their popcorn or price There are more than 1.72B TV households on the planet; and with their extended time at home, a large number had increased the size/quality of their big screen and upgraded their sound system. Presently, there are about 645M SVOD subscribers worldwide and the number is projected to increase to 1.1B by 2025. No one will have just one subscription service for all of their entertainment. It will be more like three plus a couple of ad-supported services. That means there’s plenty of room for growth – and profit - for the content developers, producers and distributors who are willing to ignore Wall Streeters who make money when you buy … and sell. Churn will never be zero percent. It’s part of the cost of doing business, and the folks who can manage the ups and downs without getting too happy or too depressed will find the ride fun. All you have to do is remember what Dr. Randall Mindy said in Don’t Look Up, “Everything is theoretically impossible, until it is done.”