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Issue link: https://digital.macdirectory.com/i/1476669
subscribers have said the cost is high, but they don’t really want to leave the service(s) they watch regularly because they are aware of the quality titles that will be available with their regular services and are looking forward to watching them. While they want to retain access to their services for their compelling, conversation worthy content; household necessities could override the retention decision. In other words, the time is right to offer the consumer options so they can choose the plan that is right for them … and the service. Some consumers will be willing to pay more for their entertainment, understanding that they are paying a slight premium to eliminate storyline interruptions. Other subscribers will prefer to trade some of their time for a discount in their monthly/annual at home entertainment bill. The subscription fee difference doesn’t represent a loss to the streaming service because there will be long-term advertising revenues and, if the advertising schedule and topics are carried out properly, it could lead to churn reduction. Even as WarnerBrosDiscovery (WBD) works to complete the overhaul of the entire “new” organization, they have already given lip service to tiered subscription options that are being considered.