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Issue link: https://digital.macdirectory.com/i/1476669
Netflix has dropped prices three times in as many years to increase its subscription base and currently has 29 percent of the market followed by Disney+ Hotstar, 25 percent, and Amazon Prime, 22 percent. Local free-to-air and subscription service Vidio is slightly ahead of Disney+ Hotstar in the SEA market with 28 percent of the market while WeTV, Netflix, Viu trail Disney. In other words, the SVOD market everywhere is getting tough. Most consumers said they “prefer” services with no ads, but a constant stream of new, unique content costs money and consumers have clearly shown that rather than add yet another SVOD service to their entertainment budget they’ll replace services and come back for more new stuff later … maybe. However, Netflix is maintaining its position with the global subscription base as people agree that the company has the depth and breadth of content they want to watch. The company and the SVOD arena are reaching a pivotal stage in growth, moving from an appreciated entertainment “benefit” to a transformational industry mainstay. Explosive growth forever isn’t sustainable for any industry, especially one where disposable time and disposable budget are key aspects of service selection. Most steady streaming