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Issue link: https://digital.macdirectory.com/i/1436922
Some theaters have even taken the added step of giving patrons cleaning cloths so they can disinfect their spaces. Many of these changes/added services will continue as theater managers show movie attendees they are appreciated. While some theaters stumbled with their initial cleanliness and personal protection measures early on, people remembered how good it used to be and responded. The chance to get out of the house and experience the best tentpoles studios had created just so you could enjoy/feel them the way filmmakers wanted them to be experienced … together. It didn’t take much to get dedicated theatergoers into theaters because studios not only served up blockbuster, eyepopping/sweaty palmed films but it was obvious people were desperate to get out of the house. Exhibitors’ key objective was to restore consumer confidence in the movie theater experience … and it worked! Attendance didn’t come BAM! overnight. In fact, it was slower than most theater owners had hoped; but ticket sales and seats in seats grew steadily. Studio executives and theater owners were extremely happy with the results because even in the years pre-pandemic,