MacDirectory Magazine

Stijn Grooten

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1436922

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Even as plans were being developed, there was an unsaid agreement that some theaters would close. North America is over screened with 41,172 screens and it’s estimated that 5,000+ screens will disappear. Worldwide, there are more than 203,000 screens, an increase from five years earlier of 155,000 which is a major overbuild no matter how good concession sales are. Organizations that can’t afford to improve their operations and systems to meet tomorrow’s movie audience’s needs/expectations will close their doors. Despite the high cost of investment, AMC and other leading chains have upgraded and expanded their facilities. Theaters with sticky floors, poorly projected films and an audience that talks and texts are being replaced/upgraded to ensure people have the complete theater experience because now they know they have options. Today, you see the staff making a big showing of cleanliness - disinfecting seats, armrests and swinging trays between shows as well as concession areas and restrooms. Attendees are using self-scan tickets as well as pre-ordered/digitally paid food and drinks to reduce/eliminate personal contact.

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