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Issue link: https://digital.macdirectory.com/i/1436922
the unopened theaters, boss Bob Chapek was straight-forward and honest with the industry. He reminded folks that in 2019, the company had a $13B box office and that was done by creating outstanding content and working closely with theaters around the globe. That kind of money and the nearly 100 year mutually beneficial relationships aren’t things a smart company doesn’t abandon just because times are tough. He could have shrugged his shoulders like AT&T’s John Stankey when he said all of Warner’s movies would hit theaters and HBO Max at the same time, noting the move was a win, win, win for all parties … including the consumer. True, he clawed back that observation when people rushed to buy movie theater tickets. Warner’s Jason Kilar and his team worked out a decent deal – 31 days – with theaters starting with Cineworld. Damaging Warner’s long-time reputation with producers, directors, talent; HBO Max pedaled hard to reach 43M subscribers while Disney+ shot to more than 100M D2C subscribers – behind Netflix (208M) and Amazon Prime (200M). To show they were theater-ready for film fans, Disney’s Marvel Studios pulled out the heavy franchise guns – Black Widow, Eternals, Avengers. They even resurrected the late Stan Lee to show what folks could expect to see even into 2023. While moviemakers had shifted their focus to tomorrow to drill down and determine how they could develop, afford and enforce wholesale changes in the way movies are shot/made, NATO (National Association of Theater Owners) and UNIC (International Union of Cinemas) as well as indie and chain operations around the globe were reevaluating how people would be watching a movie in a theater.