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Issue link: https://digital.macdirectory.com/i/1436922
Oh, Poor You! By SecureMac.com Facebook seems to be very unhappy with Apple (cue algorithmically weighted angry face emoji). In a quarterly earnings call this week, Facebook executives complained that Apple’s App Tracking Transparency (ATT) has negatively impacted their bottom line. ATT, as you may remember from Checklist 217: The State of Apple’s App Tracking Transparency, is the iOS 14 privacy feature that requires apps to get a user’s permission before tracking them between apps or across the web. Facebook voiced concerns about the change early on, saying that it would harm user choice and small businesses. At least, that’s what they said publicly, though many observers reckoned that the company’s real concerns had more to do with their own advertising business. They were right to worry: Soon after the feature rolled out, data showed that only 6% of iOS users were opting in to tracking (shocking, we know). On Monday’s call, Facebook CEO Mark Zuckerberg singled out Apple as a key factor in the “revenue headwinds” that his company experienced this quarter. An Axios piece, meanwhile, quoted company COO Sheryl Sandberg as saying that Facebook would have “experienced quarter-over-quarter revenue growth, if not for Apple’s changes.” It’s worth noting, however, that Facebook has seen revenue growth — at least when measured year-over-year (the way that most analysts track it) instead of quarter-to-quarter. The company’s 2021 Q3 ad revenues came in at $28.2 billion: a YOY