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Issue link: https://digital.macdirectory.com/i/1436922
theaters – and studios – were happy – and profitable with 20-30 percent occupancy levels. And those figures were achieved early in the reopening. AMC’s Aron, Cinemark’s Zoradi, China’s Dalian Wanda Group and other international theater chain executives have reported that in many instances – depending on the film – there’s 50 percent occupancy. And when the holiday tentpoles hit the big screen, theaters will simply add more showings … done and done! Streaming has forever changed the industry as FAANG (Facebook, Amazon, Apple, Netflix, Google – YouTube) have financed more projects for their platforms and expanded internationally with their production and circulation. They, and practically every studio, will continue this trend of developing a direct relationship with the consumer. During this global expansion, streamers have realized that quality stories and narratives resonate with people internationally, even when they aren’t viewing in their native language. To penetrate new markets; studios, content producers and streamers have become global studios producing films/shows for the local audience while also offering new, different visual stories to people around the globe.