MacDirectory Magazine

Stephen Hanson

MacDirectory magazine is the premiere creative lifestyle magazine for Apple enthusiasts featuring interviews, in-depth tech reviews, Apple news, insights, latest Apple patents, apps, market analysis, entertainment and more.

Issue link: https://digital.macdirectory.com/i/1299064

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Over the summer, Adobe’s media application developers work to get ready for Europe’s IBC, a conference as important as NAB is on this side of the world. As a result, in September a batch of new features in Adobe Premiere Pro were released in a September update, as well as several for Adobe After Effects as a public beta. It happens all the time. An editor is asked to rework a video and all that’s available is the edited, encoded original. If a certain angle in a scene needs a different color treatment or that’s all you have to build a new trailer, or any of dozens of similar scenarios, you have to go back in and painstakingly locate edit points. In September’s update to Premiere Pro, Adobe’s AI engine, Sensi, is there to help out and intelligently mark each one, challenging for an editor and even more so for a machine. Broadcast editors staring down the impending arrival of the new ATSC 3.0 standard will be most happy to learn that this release of Premiere Pro also provides support for the Rec2100 high dynamic range (HDR) standard. It will automatically perform the needed color conversions, provide support for HDR scopes and color management for Apple ProRes and Sony XAVC Intra video formats. Speaking of ProRes, this release support twice as many streams in that format for multicam edits. One new feature, Quick Export, allowing for one-click header-bar access to popular encoding formats, is also available for testing a public beta release of Premiere that’s now available.

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