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Issue link: https://digital.macdirectory.com/i/1299064
watch much because most is below amateurish. However, it does provide M&E aspirants and seasoned pros an opportunity to show their creativity to “others.” It’s also a great place for show trailers and outtakes of shows to capture new viewers and build audience interest. Despite the fact that Martin Scorsese, Spike Lee, Lulu Wang, Marielle Heller, Quentin Tarantino and Greta Gerwin as well as other directors and creative teams around the globe work hard to produce outstanding two-hour visual stories, Microsoft and others report that people’s attention span has dropped to eight seconds … less than a goldfish! Social video folks’ sales pitches were straight, to the point. YouTube: • 2B + users every month • 1B hrs. of video watched every day • 70 percent on mobile devices • Reach more folks 18-45 than all pay TV combined (Nielsen) • 100M+ people in US watch YouTube, YouTube TV on TV screens each month • YouTube TV has 2M subscribers, 100 channels - YouTube already makes up 41 percent of ad-supported video streaming watch time In other words, YouTube is the place to go if you want to watch almost anything, everything. TikTok: • 4.7M video views/min, 1B every day • 800M active users • 1.5B app downloads • 41 percent of users are 16-24 • users spend 52 min day on the app • videos can be 15-60 seconds • tapped Kevin Meyer, former head of Disney D2C, as CEO There’s also Instagram, Snapchat and a myriad of other social media video opportunities around the globe for pro creatives and wanna bes to get video stories seen and monetized. “Due to the efficiencies of commercial insertions, there are way too many situations where really great programming along with marketing messages are inaccurately saddled up to disturbing, grossly manipulated or just plain ridiculous content,” said Allan McLennan, Chief Executive, Padem Media Group. With the 2020 Olympics moved to next year and every