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Issue link: https://digital.macdirectory.com/i/1299064
sporting event shut down for months, it’s understandable why pay TV networks were desperate for some good news. Without baseball, basketball, football, soccer, lacrosse, rugby, racing, golf on the screen; our brother-in-law (and millions of other fans) said there was nothing on TV. Game, race and event highlights from years past just didn’t cut it. Finally, training camps have opened and abbreviated schedules have been announced with dramatically revised rules. The stands? Eerily quiet. It was like the sports enthusiasts had been given a giant pacifier … it was okay, it would tide them over; but it just wasn’t the real thing. The brother-in-law was so desperate that even watching eSports with his kids watching other kids play video games was … satisfying. It turns out eSports is well on its way to becoming a $1B M&E segment right before our eyes. But to really mark the return to M&E “normalcy” for many, the movie theatre had to be open and running the best, most expensive/eye-popping films studios and video creative teams could serve up. Cinemark, AMC and other movie theater owners bravely (and cautiously) opened for theatergoers with new attendance guidelines and extended premiere periods to ensure they could get an “available” seat keeping social distancing in mind. Broadway, however, erred on the side of caution -- the lights will remain dark until 2021. Films are cool but there’s nothing like sitting in a theater with hundreds of strangers sharing a moment of surprise – person with person – as the drama unfolds before your eyes. But Broadway/Hollywood said the shared live experience has been placed on hold or