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Issue link: https://digital.macdirectory.com/i/4631
MacDirectory 127
COMPANY PROFILE
MACESSITY > A NECESSITY FOR EVERYDAY MAC USERS
WORDS BY LARISA REDINS
Macessity was founded in 2006 in
Southern California. The company's
primary focus is to blend in with Mac's
elegant designs, and provide unique
convenience to Mac users. Macessity's first
products were the Hang With Mi
mounting bracket and Stand By Mi stand.
"Both of these products were designed
and made specifically for Mac Mini," said
Andy Tran of Macessity. "They were every
well received by the Mac community since
they provided a feature that was long
wanted by Mac Mini users: a front
accessed, powered, 4-port USB2.0 hub."
In fact, the product was so well received
that a Mac Mini community Web site,
<123macmini.com>, rated both of these
products as a "Top Pick" in their reviews.
Not surprisingly, these two products
provided a solid footstep for Macessity
into the Mac world.
The company's success continued in 2008
with a breakthrough product called a
LowKey stand. Allowing a LCD monitor or
iMac up to 35 pounds to be stacked on
top, the LowKey stand provides room for
users to tuck their slim Apple keyboard
underneath it and thus, save valuable desk
space in turn. Further, the built-in front-
accessed USB2.0 hub from the stand
prevents users from reaching the back of
their iMac or display for USB connection.
"LowKey was highly praised by iMac users
for its unique design and features," Tran
said. "It still is the only stand for iMac and
its slim keyboard."
Shortly after the LowKey stand was
introduced, Macessity introduced the
SlimKey (no USB2.0 hub), and SlimKey V2
(with side accessed USB2.0 hub). SlimKey
V2 was especially successful, and today,
this innovative product quickly became
the company's best-selling stand since
its introduction.
Beside stands for slim keyboards though,
Macessity also created many unique
products for Apple laptops. One such
product is the LapTuk -- a monitor stand
that allows users to tuck their closed
laptop underneath the computer itself as
they use an external monitor. The
company also introduced an acrylic
version of this product -- called Laptuk
Clear. Both products are great solutions
for users who prefer to use an external
monitor over the smaller laptop screen.
Since Apple sells more laptops than any
other products, Macessity is currently
working on a couple of exciting new
laptop-related products. In October,
Macessity was set to introduce a laptop
stand called TrayStation. TrayStation
raises an open laptop to a more
ergonomically correct height -- with a
removable tray that can be used as cooler
away from the base. The second product
is called a NX stand.
This stand supports a closed laptop (use
with external monitor) standing vertically,
along with a powered USB2.0 hub.
"The NX stand should save desk space, and
rebooting a laptop should be very easy and
convenient with this stand," Tran said.
With respect to future goals for the
company, Macessity plans to continue
innovating.
"Our goals for future products continue to
be to develop elegant, convenient, and
practical products for everyday Mac users,"
Tran said.
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