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Issue link: https://digital.macdirectory.com/i/4631
126 MacDirectory
COMPANY PROFILE
MACMALL > YOUR COMPLETE MAC SHOPPING RESOURCE
MacMall sells Macintosh computers, Mac
accessories, Mac software, iPods, iPod
accessories and consumer electronics to
consumers and businesses. MacMall is a
brand of PC Mall, which has been in
business since 1987.
MacDirectory had the opportunity to
speak with Daniel J. DeVries, Executive
Vice President - Consumer. Mr. DeVries has
served as an Executive Vice President –
Marketing since February 1996. He is
responsible for all aspects of the consumer
business at PC Mall, including sales
and marketing.
Daniel DeVries > I would like to talk about
MacMall; a subsidiary of PC Mall, Inc.
MacMall is the largest direct seller of Apple
products. So what that means is Apple
obviously sells products online and in their
stores but other than that, in terms of
online space, MacMall sells more Apple
products than anyone else. We are not
really a retailer but we are a very, very
large seller of Apple products.
MacDirectory >
Is MacMall strictly an
online seller or do you also have a
retail outlet?
DD > We have sales reps so you can call us
on the phone and we are open 24/7, 365
days a year so you can talk to us on the
phone or online.
MD >
Do you have a physical store
location?
DD > We do have two physical store
locations but this is not a big part of our
business. We have two store locations in
Southern California.
MD >
Looking at your MacMall Web site as
I speak with you and I see that you have
some sales going on.
DD > By the time this article comes out
our back to school sales with be over and
we will be deep into our holiday sales and
Black Friday sales and into our biggest
season.
MD >
I see quite a spread of items on
your Web site.
DD > Right. We sell $300 million in Apple
products a year. We sell an awful lot of
Apple products and we have been selling
Apple products since 1991. We've been
doing this for a while now.
MD >
Do you all provide technical service
for your customers?
DD > Yes, we provide customer service
and technical support. What we do
basically is somebody can come to our
Web site; we send out e-mails; send out
catalogs; we advertise a number of places
online; we do some newspaper advertising
and magazine advertising, for instance
MacDirectory. But kind of our claim to
fame, because you know Apple and Best
Buy are good businesses and places to
buy, we try to offer that value out there
but everybody says that. We feel that we
offer a very good price on products. We
do some things that other people
probably don't do.
We are experts at integrating into the
Windows world, so in other words,
although we all prefer to use Mac, in all
reality there are a lot of people out there
in the Windows world. So if you need to
install a product like Parallels or Fusion to
run Microsoft Windows at your work or
home, we have an installation technician
at our warehouse that will install it right on
your machine before it ships out. So you
will be all set to go with Windows. I have a
MacBook Pro right here with Parallels on
it. That's something we do a lot of.
The other thing that we do – we sell a lot
to consumers but we also sell a lot to
small businesses so we are experts at
being able to help people out on the
business side.
Again, we have people on the phones
24/7 and are prepared to handle technical
questions as well as sales questions.
Just give us a call at (800) MAC MALL
(622-6255) and talk with a live person.
You can find MacMall at