118 MacDirectory
COMPANY PROFILE
WHAT BECOMES A MACBOOK MOST? >
AN ACCESSORY BY JUST MOBILE
In the past 50 years we've seen computers
evolve from large clunky behemoths that
took up an entire room and performed
only the most basic (think calculator)
functions, to easily portable information
and social networking centers.
As computer size and functions have
evolved over time, so too have computer
looks, with the most recent offerings
coming in a variety of fun shapes, sizes
and colors. This change has allowed even
the nerdiest among us to add some flair
and personalization to our faithful laptop.
Just Mobile and
has taken this computer
fashion trend even further by adding some
funky but functional accessories to the
mix. Best of all, their products not only
look hot, but offer a high quality of service.
According to Erich Huang of Just Mobile,
the company "loves to design and is highly
committed to our customers to introduce
cutting-edge designs into unique, stylish
and effective accessories. We continually
challenge the boundaries with innovative
solutions."
A great example of this is the Xtand Pro.
Designed especially for the MacBook, the
Xtand Pro provides comfort by allowing
users to lift their laptop to eye level. Fully
adjustable, the Xtand Pro also includes
sturdy no slip rubber pads that keep your
computer in place. The additional height
offered by the Xtand Pro, meanwhile, is
not only ergonomically correct, but allows
for air circulation, cooling your computer
and enabling it to run more quietly —
always a plus when using your computer
in a public place.
The Xtand Pro is made with a solid
aluminum finish that matches that of the
metal MacBook. The XL version,
meanwhile, supports laptops up to a 17-
inch screen. Users with greater cooling
needs, meanwhile, can purchase the
optional Just Mobile Cooling Bar, which
received the prestigious iF Design Award.
The Cooling Bar is not only an award
winner, but a newer product offered by
Just Mobile. But the Cooling Bar isn't the
only new product featured by Just Mobile.
This past September, Just Mobile
announced several new additions to its
stable, including the Xtand Go, which can
be mounted on the dashboard or even
the windshield of your car, the Mtable,
which gives your Xtand a little extra lift,
the Lounge, the Gum Plus and Gum
Powerpack, and the Alupad.
As for those users who do most of their
computing on their iPhone, fear not, as
Xtands, the Lounge and many other Just
Mobile products are also available for
iPhone, iPod, and iTouch.
Speaking of the Xtand for iPhone, it is also
fully adjustable, with a high-gloss
aluminum finish that matches the Xtand
Pro. The Xtand for iPhone has the
capability of moving 360 degrees,
allowing users to choose whether or not
they want their phones held vertically or
horizontally. In addition, it includes an
adjustable viewing angle and cable
management. Best of all it is sturdy as well
as attractive, with a non-slip grip and a
solid aluminum construction guaranteed
to keep your phone safe in even the
busiest public environment.
Users cannot get enough of these
products, with Xtand Pro and Xtand for
iPhone, iPod and iTouch winning kudos
from around the world, including the
iCreate and PDAessentials Editor's Choice
Awards, and a Good Design product
award. In addition, the Xtand for iPhone
has received four stars from iLounge and
iProng magazine.
Xtand can be purchased worldwide, and is
available in the United States at the Apple
Store and well as from other registered
Apple dealers. Though it is a little bit
pricier than similar products on the market,
the stylish look, sturdy construction, and
easy portability definitely make it worth the
slight extra cost.
So whether you're looking for a computer
fashion statement or just an easier way to
use your MacBook or iPhone while out and
about, Xtand is the way to go.
WORDS BY JONE DEVLIN
