148 MacDirectory
FEATURE
PIXELPASTA > PROVING THAT REALITY IS YOUR PERCEPTION
Caesar Lima is a world-renowned
photographer with a reputation for
constantly keeping his audiences on their
toes with his innovative, unique
photographic concepts. Talented, driven,
and always looking for new and better
ways to get his message across, Lima has
proven himself more than able to move
seamlessly from one style of photography
to another while still, and always,
maintaining his edge.
Lima credits his success to a variety of
factors, including constantly studying his
art, keeping his mind open, and, perhaps
most of all, not letting himself be
intimidated by new ways of doing things. It
was in the spirit of the latter, in fact, that
Lima, never one to rest on his laurels,
launched a new area of business. It's called
Pixelpasta and is a seamless blending of
photographic magic and digitalization.
Viewing the portfolio online at
I found myself wonder-
ing how much, if any, of the photographs
were digital – an effect, Lima told
MacDirectory during a recent interview,
that is as intentional as it is artistic.
MacDirectory >
So how exactly did
Pixelpasta come about?
Caesar Lima > What happened is this.
When the whole thing became digital,
that is when (photography) transitioned
from film to digital, photographers started
to lose control of their product.
MD >
In what way?
CL > Well, with digital, you just had a file
and you handed it over. In the old days if
you wanted to do (special effects) you had
to set it up and shoot it. With digital you
just had film, a picture of a person or
whatever, and we would hand it over to
clients and they would finish the job and
sometimes they would do a good job and
sometimes not.
What it is…the way we shoot these days –
we shoot in layers, six or seven shots –
even when you use models you'll bring in
the background later. So you compose an
image in your head and then bring it all
together. If you shoot and you don't do all
the retouching, weird things can happen.
You can end up spending a lot of time,
that isn't billable, explaining to people why
you shot what you shot the way you did it.
MD >
So Pixelpasta was a way to let
people know that you could do the whole
shoot from start to finish?
CL > Yes, we all got together and said we
need to let people know we'd rather finish
the image, and the best way is to have a
division that covers the whole thing. So
we came up with Pixelpasta, because the
name Pixelpasta plays with things that you
put together.
MD >
How did your customers respond to
the new division?
CL > Clients got excited that I was taking it
a little further and making it into a new
WORDS BY JONE DEVLIN
CONTINUED ON PAGE 152
