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Issue link: https://digital.macdirectory.com/i/282
128 MacDirectory
CLOSER LOOK
BOOKENDZ DOCKING STATIONS > PROVIDING SAFE HARBOR
When you think of the items necessary to
help maximize the performance of your
Mac, docking stations may not be the
first thing that comes to mind. Unless
you're Bookendz, where docks are not
just the first thing that come to mind, but
the only thing.
Bookendz is one of the top providers of
docking stations for Macs, sporting a large
variety of products and a reputation for
quality and customer service.
Bookendz entered the docking station
business around 2005,
when they purchased a
company called Photo
Controls. At that point
there was no going back,
inside sales manager Sara
Rosenberg told
MacDirectory, as sales took
off from the beginning, and
have continued to be robust
even given the current
economic slowdown.
Rosenberg said she believes there are
several reasons for this, primarily that
Bookendz not only offers a superior
product, but "we are a very small
company and go out and actually speak to
customers and listen to what they want in
docking stations."
This hands-on approach has not only
resulted in plenty of loyal Bookendz
customers but has attracted loads of new
business from Mac users, particularly in the
areas of education. According to Rosen-
berg, "A lot more schools are buying Macs
and they need the docks. They have a lot
of kids using these computers and they
want something stationary, so we've defi-
nitely gotten into that part of business."
Rosenberg also gives credit to Apple,
telling
MacDirectory that all of the
upgrades, enhancements and
improvements that the company
continually puts into their products has
created an atmosphere that keeps
Bookendz "on our toes."
As for the future, Rosenberg said she is
optimistic that, "we're going to keep
trying to come with docks and as [Apple]
keeps upgrading we'll keep adjusting to
what they put on and take off the laptops.
We'll also keep listening to our customers
and adding more features as the
customers want them." Check out